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01.1 · Capability in Discovery

User understanding

Knowing who the users are, what they are trying to get done, and the situations they are in. It is the shared picture that every later decision about the product leans on.

Map6 skills
01.1.1User segments01.1.2Ideal customerprofile01.1.3Personas01.1.4Jobs to be done01.1.5Goals andmotivations01.1.6Behavior andcontext of use01.1 User understandingUser researchProblem identificationMarket researchOpportunity validationExplore ↗
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  • 01.1.1User segmentsGrouping users by shared needs or behavior instead of treating them as one crowd.
  • 01.1.2Ideal customer profileA precise description of the customer who gets the most value and is easiest to serve.
  • 01.1.3PersonasShort, research-based portraits of typical users and their goals.
  • 01.1.4Jobs to be doneFraming products around the progress people are trying to make.
  • 01.1.5Goals and motivationsWhy people act, what they want to achieve, and what they are afraid of.
  • 01.1.6Behavior and context of useWhere, when and how people actually use the product.
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Where to start

3 resources

Tools

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Tools for this topic are being researched.

Also in Discovery

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