01.1.2 · Skill in User understanding
Ideal customer profile
A precise description of the customer who gets the most value and is easiest to serve.
An ideal customer profile names the kind of customer the product fits best, with concrete attributes such as company size, role or situation. It keeps a small team from building for everyone at once. It also tells you whose feedback should weigh the most.
Resources
2- articleStart hereAn introduction to positioning ↗April Dunford · 2020 · 5 min
The five parts of positioning, starting from the alternatives customers would use if you did not exist.
- articleGo deeperHow Superhuman built an engine to find product-market fit ↗Rahul Vohra (First Round Review) · 2018 · 24 min
Asking users how disappointed they would be without the product, to measure how much the problem matters to them.
Tools
none yetTools for this topic are being researched.