01.1.4 · Skill in User understanding

Jobs to be done

Framing products around the progress people are trying to make.

Jobs to be done looks at the situation and the outcome a person wants, rather than at who they are. It explains why people switch products and what they compare you against. For an engineer it is a fast way to judge whether a feature serves a real job.

Your status · Jobs to be done

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Resources

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Studying users who switch products? Try jobs to be done ↗
dscout · 2024 · 12 min
How switch interviews and the four forces explain why people leave what they use today for something else.

Tools

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Tools for this topic are being researched.