01.1.3 · Skill in User understanding

Personas

Short, research-based portraits of typical users and their goals.

A persona condenses research into a recognizable person with goals, context and frustrations. Useful personas are built from real interviews, not invented demographics. They help a team argue about a concrete user instead of an abstract one.

Your status · Personas

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Resources

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Tools

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Tools for this topic are being researched.