01.4 · Capability in Discovery
Market research
Understanding the market around the product: competitors, alternatives, trends and size. It puts a user problem in the context of what already exists.
Map6 skills
6 skillsClick a hexagon to set your status
- 01.4.1Competitive analysisStudying competing products to learn what they do well and where they fall short.
- 01.4.2Substitutes and existing solutionsEverything people use today instead of your product, including spreadsheets and doing nothing.
Mark all 6
Where to start
2 resources- articleStart hereTAM, SAM, and SOM: how to size your market ↗Stripe · 2026 · 15 min
Clear definitions of the three numbers and the common mistakes, such as a market defined far too broadly.
- articleGo deeperBottom-up market sizing: what it is and how to do it ↗Visible.vc · 2025 · 12 min
Builds a market estimate from real customer counts and prices, the version investors find easiest to trust.
Tools
0 toolsTools for this topic are being researched.
Also in Discovery
01- 01.2User research