07.1.2 · Skill in First-user experience
Signup and account creation
Getting new users registered with as little friction as possible.
Every field and step in signup loses some people. Social login, magic links and delaying account creation until there is value reduce that loss. The security and data model behind signup are engineering decisions with product consequences.
Resources
3- articleStart hereDon't force users to register before they can buy ↗NN/g · 2015 · 6 min
Why asking for an account too early loses people, and how to delay it until there is value.
- articleGo deeperSave account creation for the confirmation step ↗Baymard Institute · 2023 · 15 min
Large-scale usability research on moving account creation to after the user has what they came for.
- articleGo deeperMake "guest checkout" prominent ↗Baymard Institute · 2023 · 15 min
Placement and wording details that decide whether people find the path without an account.
Tools
none yetTools for this topic are being researched.