06.1.3 · Skill in Product instrumentation

Identity resolution

Linking anonymous and logged-in activity to the same person.

Users browse anonymously, sign up, switch devices and share accounts. Identity resolution stitches those sessions together. Getting it wrong inflates user counts and breaks funnels at exactly the signup step you care about.

Your status · Identity resolution

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Resources

2
  • docsStart here
    Identifying users ↗
    PostHog docs · 15 min

    Shows exactly when to call identify, how anonymous events get merged, and the mistakes that split one person into two.

  • docsGo deeper
    Identity resolution ↗
    PostHog docs · 12 min

    Treats identity as an engineering problem across browser, mobile, server and third-party data, which is what it becomes in practice.

Tools

2
  • ToolOpen source
    PostHog

    Open-source product analytics with session replay, feature flags, experiments and surveys in one tool.

  • ToolFreemium
    Twilio Segment

    Collects events once and sends them to analytics, marketing and warehouse tools, with tracking plan enforcement.