06.1.1 · Skill in Product instrumentation
Event schemas
Consistent names and properties for the events a product tracks.
An event schema defines what each tracked event is called and which properties it carries. Consistent naming, such as object and action, keeps data usable as it grows. Inconsistent events make every later analysis slower and less trustworthy.
Resources
2- articleStart hereNaming conventions: why you need them for clean data ↗Twilio Segment · 2026 · 15 min
Explains the object-action naming pattern and shows how messy event names break analysis later.
- articleStart hereEvent tracking guidelines ↗Nimble · 5 min
A product studio's own short, opinionated rules for naming and documenting events. Good to copy as a starting point.
Tools
1- ToolFreemium