06.1.2 · Skill in Product instrumentation

Tracking plans

A written plan of what to track, why, and which question it answers.

A tracking plan lists events and properties alongside the questions they answer. It stops teams tracking everything and still missing what they need. It is also the spec that engineers implement and review against.

Your status · Tracking plans

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Resources

docsStart here
Planning a full installation ↗
Twilio Segment docs · 12 min
A practical walk through deciding what to track, with a tracking plan template and the reasons behind each choice.
docsStart here
Plan your taxonomy ↗
Amplitude docs · 2026 · 8 min
How to go from business questions to a small set of events and properties, with naming advice.
articleStart here
Event tracking guidelines ↗
Nimble · 5 min
A product studio's own short, opinionated rules for naming and documenting events. Good to copy as a starting point.

Tools

ToolFreemium
Avo
avo.app ↗
Tracking plan tool that keeps event definitions, code and analytics in sync and catches bad events.
ToolFreemium
Twilio Segment
twilio.com ↗
Collects events once and sends them to analytics, marketing and warehouse tools, with tracking plan enforcement.