06.3.1 · Skill in Behavioral analysis

Funnels

Measuring how many users get through each step of a flow.

A funnel shows drop-off between steps, such as signup, setup and first use. It points to where to look, not why people leave. Funnels need consistent events and a sensible time window to be trusted.

Your status · Funnels

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Resources

docsStart here
Interpret your funnel analysis ↗
Amplitude docs · 2026 · 10 min
Conversion windows, step order and why you compare absolute drop-off, not percentages, to find the step that matters.

Tools

ToolOpen source
PostHog
posthog.com ↗
Open-source product analytics with session replay, feature flags, experiments and surveys in one tool.
ToolFreemium
Mixpanel
mixpanel.com ↗
Event-based product analytics with funnels, retention and user flows.