06.3.4 · Skill in Behavioral analysis

Path analysis

Seeing the actual routes users take through the product.

Path analysis shows the sequences of screens and actions users really follow, which often differ from the designed journey. It reveals loops, detours and unexpected entry points. It is useful for redesigning navigation and onboarding.

Your status · Path analysis

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Resources

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Overview for Behavioral analysis

docsStart here
Interpret your funnel analysis ↗
Amplitude docs · 2026 · 10 min
Conversion windows, step order and why you compare absolute drop-off, not percentages, to find the step that matters.
articleStart here
The complete guide to cohort analysis ↗
Amplitude · 2026 · 20 min
How cohorts work, how to read a retention grid, and common mistakes such as cohorts that are too broad.
articleStart here
The power user curve: the best way to understand your most engaged users ↗
Li Jin and Andrew Chen (Andreessen Horowitz) · 2018 · 14 min
Replaces the single DAU/MAU number with a histogram of how many days people are active, which shows what averages hide.

Tools

ToolOpen source
PostHog
posthog.com ↗
Open-source product analytics with session replay, feature flags, experiments and surveys in one tool.
ToolFreemium
Amplitude
amplitude.com ↗
Product analytics for funnels, cohorts and retention, with experimentation add-ons.