06.2.4 · Skill in Product metrics
Conversion
The share of users who move from one step to the next.
A conversion rate measures movement through a step, such as visit to signup or trial to paid. It needs a clear definition of the starting group and the time window. Small definitional changes can make the same product look very different.
Resources
1- docsStart hereInterpret your funnel analysis ↗Amplitude docs · 2026 · 10 min
Conversion windows, step order and why you compare absolute drop-off, not percentages, to find the step that matters.
Tools
none yetTools for this topic are being researched.