07.4.4 · Skill in Conversion optimization
Signup and trial conversion
Turning visitors into signups and trial users into customers.
Trial conversion depends on users reaching value during the trial and on how the paywall and pricing are presented. Trial length, credit card requirements and reminders all shift the numbers. Activation during the trial is the main lever.
Resources
1- articleStart hereWhat is activation rate? ↗Amplitude · 2025 · 15 min
How to define and calculate activation, with a fixed time window so the number means something.
Tools
none yetTools for this topic are being researched.