07.1 · Capability in Activation

First-user experience

Everything a new user meets in their first minutes, from the landing page to the first screen inside the product.

Map4 skills

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4 skillsClick a hexagon to set your status

07.1.1Landing experienceThe first page or screen a new visitor sees.
07.1.2Signup and account creationGetting new users registered with as little friction as possible.
07.1.3First-run flowsWhat the product shows the very first time someone uses it.
07.1.4Expectation settingTelling users what will happen and how long it will take.

Mark all 4

Where to start

3 resources

articleStart here
User onboarding teardowns ↗
Samuel Hulick · collection
Screen-by-screen critiques of how well-known products greet new users, with lessons you can apply.
articleStart here
Don't force users to register before they can buy ↗
NN/g · 2015 · 6 min
Why asking for an account too early loses people, and how to delay it until there is value.
articleStart here
Time to value: the key to driving user retention ↗
Amplitude · 2025 · 12 min
Measuring how long it takes new users to reach real value, and why shortening it lifts retention.

0 tools

Tools for this topic are being researched.