07.4 · Capability in Activation

Conversion optimization

Improving the share of people who take the key steps, by removing friction and building trust.

Map4 skills

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07.4.1Form frictionReducing the effort and hesitation forms cause.
07.4.2Trust signalsEvidence that makes people comfortable taking the next step.
07.4.3Funnel optimizationImproving conversion step by step through a flow.
07.4.4Signup and trial conversionTurning visitors into signups and trial users into customers.

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Where to start

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