09.1.3 · Skill in Go-to-market strategy
Messaging
The words used to describe the product's value to a specific audience.
Messaging turns positioning into headlines, descriptions and pitches. Good messaging uses customers' own words, often taken from interviews and reviews. It should be tested like any other part of the product.
Resources
2- articleStart hereAn introduction to positioning ↗April Dunford · 2020 · 5 min
The five parts of positioning, starting from the alternatives customers would use if you did not exist.
- articleStart hereHow context can transform your product ↗April Dunford · 2017 · 7 min
A startup story where changing the frame around the same product changed its results.
Tools
none yetTools for this topic are being researched.