09.4 · Capability in Distribution

Product-led growth

Using the product itself as the main way to acquire, convert and expand customers.

Map3 skills

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09.4.1Self-serve adoptionLetting people sign up, try and buy without talking to sales.
09.4.2Collaboration featuresFeatures that bring teammates into the product.
09.4.3Product-driven expansionGrowing revenue from existing customers through the product itself.

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