09.2.6 · Skill in Organic acquisition
Directories and app stores
Places where people browse for products, such as app stores and launch sites.
App stores, marketplaces, integration directories and launch sites put products in front of people already looking. Each has its own ranking and listing rules. App store optimization is the SEO of mobile.
Resources
2- docsStart hereCreating your product page ↗Apple Developer · 10 min
Names, subtitles, screenshots and previews, the listing elements that decide whether people install from the App Store.
- docsStart hereStore listings ↗Google Play Console · 5 min
How to build and test the Google Play listing, including experiments on icons and screenshots.
Tools
none yetTools for this topic are being researched.