09.1.2 · Skill in Go-to-market strategy
Launch planning
Preparing the timing, audience and activities for a launch.
A launch plan covers who to tell, where, when, and what they should do next. Launches are moments to concentrate attention, not one-off events. Planning the follow-up matters as much as the day itself.
Resources
1- articleStart hereDo things that don't scale ↗Paul Graham · 2013 · 19 min
Why the first users usually come from manual, unglamorous work, and why a big launch rarely saves you.
Tools
none yetTools for this topic are being researched.