09.2 · Capability in Distribution

Organic acquisition

Channels that bring users without paying per click: search, content, communities and word of mouth.

Map6 skills

Not startedLearningComfortable

6 skillsClick a hexagon to set your status

09.2.1SEOMaking pages easy to find through search engines.
09.2.2ContentCreating useful content that attracts the right audience.
09.2.3CommunitiesBuilding or joining communities where your users gather.
09.2.4Social platformsReaching people through social networks.
09.2.5Developer relationsBuilding trust and adoption among developers.
09.2.6Directories and app storesPlaces where people browse for products, such as app stores and launch sites.

Mark all 6

Where to start

3 resources

docsStart here
SEO starter guide: the basics ↗
Google Search Central · 2025 · 20 min
How Google finds, understands and ranks pages, straight from the source.
articleStart here
Do things that don't scale ↗
Paul Graham · 2013 · 19 min
Why the first users usually come from manual, unglamorous work, and why a big launch rarely saves you.
articleStart here
What is developer relations? A complete guide ↗
Jono Bacon · 2023 · 11 min
What DevRel teams actually do and how their work connects to product adoption.

1 tools

ToolOpen source
Plausible Analytics
plausible.io ↗
Lightweight, cookieless website analytics, open source and self-hostable.