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07.5 · Capability in Activation

Activation diagnosis

Finding out where and why new users fail to reach value, before changing anything.

Map3 skills

Not startedLearningComfortable

3 skillsClick a hexagon to set your status

07.5.1Drop-off analysisFinding exactly where new users leave.
07.5.2Technical frictionErrors, slowness and device problems that block new users.
07.5.3Activation experimentsTesting changes to the first experience to improve activation.

Mark all 3

Where to start

2 resources

docsStart here
Interpret your funnel analysis ↗
Amplitude docs · 2026 · 10 min
Conversion windows, step order and why you compare absolute drop-off, not percentages, to find the step that matters.
docsGo deeper
Per-product activation ↗
PostHog handbook · 5 min
How a real product team picks its activation metric by testing several definitions against retention.

Tools

2 tools

ToolOpen source
PostHog
posthog.com ↗
Open-source product analytics with session replay, feature flags, experiments and surveys in one tool.
ToolFree
Microsoft Clarity
clarity.microsoft.com ↗
Free session recordings and heatmaps for websites and apps.

Also in Activation

07

07.1First-user experience4 skills
07.2Onboarding design4 skills
07.3Time to value4 skills
07.4Conversion optimization4 skills

Related elsewhere

2

06.3.3Segmentation
03.4.5Usability testing