03.7.5 · Skill in Behavioral design
Persuasive design
Techniques that influence behavior, such as social proof, defaults and scarcity.
Persuasion techniques work, which is why they need care. Social proof, defaults and framing can help users make good choices or push them into bad ones. Knowing the techniques also helps you spot when a design crosses the line.
Resources
2- articleStart hereFogg behavior model ↗BJ Fogg · 3 min
Behavior happens when motivation, ability and a prompt meet. The original source, short and clear.
- articleStart hereDeceptive patterns in UX: how to recognize and avoid them ↗NN/g · 2023 · 10 min
How to spot a design that works against its users, with examples of the common types.
Tools
none yetTools for this topic are being researched.