03.7 · Capability in Experience

Behavioral design

Applying what is known about human behavior to make good actions easier, without manipulating people.

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6 skillsClick a hexagon to set your status

03.7.1MotivationDesigning for why people act and what keeps them going.
03.7.2Cognitive loadThe mental effort an interface demands, and how to reduce it.
03.7.3Decision frictionThe hesitation that appears when users face too many or unclear choices.
03.7.4Habit formationHow repeated use becomes automatic behavior.
03.7.5Persuasive designTechniques that influence behavior, such as social proof, defaults and scarcity.
03.7.6Ethical engagementAvoiding dark patterns and designing engagement that respects users.

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Where to start

3 resources

articleStart here
Fogg behavior model ↗
BJ Fogg · 3 min
Behavior happens when motivation, ability and a prompt meet. The original source, short and clear.
articleStart here
Laws of UX ↗
Jon Yablonski · collection
Short explanations of the psychology behind interface design, from Hick's law to the peak-end rule.
articleStart here
Deceptive patterns in UX: how to recognize and avoid them ↗
NN/g · 2023 · 10 min
How to spot a design that works against its users, with examples of the common types.

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