05.3.3 · Skill in Controlled releases

Beta programs

Giving early access to willing users in exchange for feedback.

A beta program gets new features in front of engaged users before a full launch. It surfaces bugs and confusion early. It works best with clear expectations and an easy way to send feedback.

Your status · Beta programs

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Resources

articleStart here
How to run a successful beta in 7 steps ↗
Intercom · 2018 · 10 min
A product team's walkthrough of planning, recruiting and learning from a beta.
articleGo deeper
How to establish a successful beta program ↗
Product Marketing Alliance · 2024 · 7 min
Setting goals and exit criteria for a beta, so you know when it has done its job.

Tools

none yet

Tools for this topic are being researched.