08.4 · Capability in Retention

Customer lifecycle

Communicating with users at each stage of their relationship with the product, from new to dormant.

Map3 skills

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08.4.1Re-engaging dormant usersBringing back users who stopped using the product.
08.4.2Lifecycle communicationEmails and messages timed to where each user is in their journey.
08.4.3Customer educationTeaching customers to get more value from the product.

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